Advertising Capstone

Thomb Archives is a Creative Direction and Styling studio curating fashion, interiors, and objects through a nostalgic and romantic lens. This project will establish a brand identity, launch campaign, and portfolio-standard creative outputs while applying advertising frameworks such as AIDA and consumer behaviour theory to ensure industry relevance.

Thomb Archives delivers integrated styling and curation through three pillars:

1. Fashion Styling & Creative Direction – campaigns, lookbooks, and events.

2. Curated Wardrobe & Collectibles – sourcing vintage and contemporary pieces.

3. Interior Styling & Sourcing – distinctive design for residential and boutique spaces.

Key objectives include developing brand strategy, campaign concepts, styled content, and a social media rollout plan. The project follows a structured methodology: research, concept development, production, campaign planning, and refinement with mentor feedback.

The capstone will produce a complete portfolio case study, strengthen styling and strategic skills, and provide practical industry engagement to support future career pathways.