HUNGRY TALKS

HUNGRY TALKS

RMIT’s Hungry Talks Briefs are weekly creative challenges featured in the student-run advertising talk show Hungry Talks. Inspired by industry briefs, they help students develop strategy, concept, and execution skills. Participants gain hands-on experience in scriptwriting, directing, and agency-style collaboration, with opportunities for mentorships, internships, and real-world industry exposure.

Quick Brief 1:

Nostalgia: Reimagine an Ad Campaign from the 70s

  • For this quick brief your task is to choose an advertising campaign for an Australian brand from the 70s and reimagine it for 2025. The brand must be consistent (i.e. do not reimagine the 70s campaign for a different brand in 2025).

  • Choose a similar audience that the brand targeted back in the 70s but for 2025. For example, VB have always targeted hard-working Aussies but today hard work is not just physical

  • Keep the same general message for the brand but update it for today’s version of the target audience

  • Same tone as the original, however, consider the role of nostalgia

  • You can choose the original media channels or create an outdoor poster or social media post. (Remember, we want scamps not finished art.)

  • Use any logos and slogans relevant to the original campaign

My Approach

For this brief, I reimagined Oroton, the iconic Australian handbag brand of the 70s, for a 2025 audience. My scamps draw on nostalgia while reflecting modern Australian women in different phases of life; career-driven professionals and mothers - all united by Oroton. The campaign highlights the versatility of womanhood and positions the Oroton bag as equally adaptable: timeless, stylish, and made to “do it all.” By celebrating continuity and evolution, the work keeps Oroton’s heritage message of sophistication alive, while updating it for today’s empowered women. Logos and classic slogans anchor the campaign’s authenticity.

Quick Brief:

Pick an Award School Brief: Standard Procedure, SPF 50+ Sunscreen

  • Design a single static outdoor billboard execution promoting Standard Procedure’s SPF 50+ Sunscreen.

  • Sun-loving Australians, including athletes, parents, and beauty-conscious consumers.

    • “Australian sunscreen for Australian conditions.”

    • Sunscreen that not only protects but also feels good to wear.

    • Designed with feedback from real users to address common sunscreen frustrations.

  • Bold, eye-catching, clear, and outdoor-friendly. Visual-first with minimal but impactful copy.

  • Out-of-Home (OOH) advertising – specifically static billboards.

My Approach

For this outdoor campaign, I reimagined Standard Procedure’s SPF 50+ Sunscreen with billboard scamps that show parents with kids outdoors, runners, and people partying in the sun. These social events- family outings, sport, and celebrations are central to Australian life, and the creative draws on the longing to be part of them all. The headline, “Don’t miss out on the fun. Wear sunscreen and enjoy life to the fullest”, reinforces the product’s role in enabling participation without worry. Mandatories include the Standard Procedure logo, product image, and website (standardprocedure.com), ensuring clear branding and consistency with the brand’s heritage.

Quick Brief 6:

‘Should’ve gone to Specsavers’

  • Create a 30-second short film in the style of a “Should’ve gone to Specsavers” TVC, featuring a humorous sight gag and ending with the provided Specsavers end frame.

  • Australian filmmakers and creatives; general public as the wider audience through Flickerfest and potential Specsavers national campaign exposure.

    • Specsavers’ “Should’ve gone to Specsavers” is a cultural staple.

    • Showcase humour and creativity through relatable sight mishaps.

    • Enter for a chance to win up to $70,000 and national recognition.

  • Entertaining, light-hearted, playful, and instantly recognisable as part of the Specsavers brand.

  • FilmFreeway (entry platform), Flickerfest screenings (Bondi + touring), potential Specsavers paid national media in 2026, plus public voting campaign.

    • Final film length: 30 seconds.

    • Must include Specsavers templated end frame (logo + tagline).

    • Entry is free, open to Australian residents.

    • Submission deadline: Monday 1st December 2025, 4pm AEDT.

    • Under-18 entrants require signed guardian consent form.

My Approach

For this brief, I developed a 30-second Specsavers TVC concept in line with the iconic “Should’ve gone to Specsavers” campaign. My storyboard, The Wrong Bob, uses light-hearted humour to show a man mistaking a stranger for his partner because of a similar bob haircut. The mix-up creates an awkward yet relatable moment that lands on the punchline “Should’ve gone to Specsavers.” The ad stays true to the brand’s comedic tone, delivers a clear sight gag, and concludes with the mandatory Specsavers end frame and logo, ensuring consistency with the campaign’s legacy.

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